Privacy policy

Last updated: February 2026


This Privacy Policy explains how Hidden Italia LTD ("we", "us", "our") collects, uses, and protects your personal data.

1. Company information

Company: Hidden Italia LTD

Company Number: 16969201

Registered Address: 86–90 Paul Street, London EC2A 4NE

Trading Name: Hidden Italia

2. What data we collect

We may collect and process the following personal data:

  • Name, email address, telephone number
  • Travel preferences and special requirements
  • Passport details (where required for bookings)
  • Payment-related information (processed securely via third parties)
  • Communications and correspondence

3. How we use your data

Your data is used to:

  • Design and arrange bespoke travel itineraries
  • Communicate with you regarding your travel plans
  • Make bookings with suppliers on your behalf
  • Meet legal, regulatory, or contractual obligations
  • Improve our services and client experience

4. Legal basis for processing

We process personal data under the following lawful bases:

  • Performance of a contract
  • Consent (where required)
  • Legal obligation
  • Legitimate business interests

5. Data sharing

We only share personal data with trusted third parties when necessary, including:

  • Hotels, transport providers, and experience suppliers
  • Payment processors
  • Regulatory or legal authorities where required

We never sell or trade your personal data.

6. Data security

We take appropriate technical and organisational measures to protect your data against loss, misuse, unauthorised access, or disclosure.

7. Data retention

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, including legal and accounting requirements.

8. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, please contact us using the details below

9. Contact

For any privacy-related enquiries:

Email: hello@hidden-italia.com

10. Updates to this policy

This Privacy Policy may be updated periodically. The latest version will always be available on our website.